Digital Marketing Trends and Resources in 2023 for Small Businesses, Startups and Entrepreneurs

The digital marketing landscape has changed drastically in the nearly 7 years since we launched Symmetrical Media Marketing. We’ve seen major acquisitions in the industry such as Microsoft purchasing LinkedIn and most recently Elon Musk’s purchase of Twitter. We’ve also seen some social networks disappear such as Google+ and Vine, while platforms such as LinkedIn, Instagram, Tik Tok, Snapchat and Pinterest have surged. We’ve also seen the rise of short-form video, podcasts, livestreams, live audio events, platform-facilitated interactive webinars, E-commerce, digital products and more.

“The rise of social media is an astonishing example of how rapidly and dramatically behavioral patterns can change: something that is now part of the daily lives of more than 50% of the world’s population was inconceivable less than a generation ago,” according to Daniel Ruby, Head of Marketing at Demand Sage.

In 2023 we predict further adoption of existing social networks as well as platform diversification to the point where each platform is offering very different things, even though they may view each other as competition. We are going to see growth in career opportunities such as social media customer service, recruiting, content creation, community management and analytics. We’ll also see platforms try to enhance user experience by offering more unique, customized and competitive features, particularly for content creators, influencers and brands.

Over the years we’ve published a variety of content on our social media marketing blog about topics such as social media marketing news, trends, research, management, search engine optimization, branding and content marketing. We’ve also written about workforce trends, remote & hybrid work, human resources management and entrepreneurship.

Here is a list of our most relevant digital marketing content that should help small business owners and entrepreneurs in their efforts to create effective digital marketing strategies:

• Mastering Social Media Marketing in 2022: A Twitter #ContentWritingChat Featuring Andrew C. Belton

• Unlocking the Business Value of Social Media

• How to Leverage LinkedIn as a showcase for Social Selling

• Build and Protect Your Brand on Social Media

• How to Create Great Content for your Business: An Introduction to our Content Marketing Strategy

• How Smarter Facebook Ads can Drive ROI

• How Small Businesses can Simplify Social Media Marketing: A Symmetrical Aspect

• 5 Content Marketing Tips on Social Media for Small Businesses

• The Science Behind Facebook Ads

• The Essential Social Media Marketing Dictionary

• Social Media Marketing vs. Traditional Marketing

• Use an "Ideal Customer Persona" to guide your social media marketing campaign

• Top 10 Challenges you may face with Social Media Marketing

• Twitter for Small Businesses

• Recruiting and Retaining Millennials

• 18 Tips for creating a well optimized LinkedIn account

• Symmetrical B2B Social Media Marketing Strategy

• Social Media Marketing for Small Businesses: An Interview with Nathan Resnick

• Social Media Marketing: An Interview with Mel Welsh

• Social Media Marketing for Small Businesses: An Interview with Maggie Harris

• Social Media Marketing for Small Businesses: An Interview with Julian Sage

• Social Media Marketing for Small Businesses: An Interview with Gary Pershad

Here are a variety of complimentary resources that we have used or are currently using:

• Social Media Management - Hootsuite & Buffer

• Marketing Automation & Integration - IFTTT (IF This Then That)

• Custom Image Creation - Canva

• Digital Marketing Trainings & Certifications - Hubspot Academy & Hootsuite Academy

• Client Relationship Management - Hubspot

• Email Marketing - Mailchimp

• Digital Marketing News - Social Media Today, Business2Community, Hootsuite Blog, Buffer Blog, Hubspot Blog, Social Media Examiner, Symmetrical Media Marketing Blog

• PR & Media Appearance Opportunities - HARO (Help A Reporter Out)

• Link Aggregator - LinkTree, AllMyLinks

• Content Curation & Market Intelligence - Feedly

• Event Information - Eventbrite & MeetUp

• Financial Monitoring - Mint-Intuit

• Slideshow Publishing - Slideshare

• Team & Task Management - Asana

• Appointment Management - You Can Book Me

• Domain Management - Godaddy

• Website Builder - Wix & Wordpress

• Blog Platform - Medium

• Custom Merchandise Platform - Teespring

• E-Commerce Marketplace - Mercari

• Survey Platform - Survey Monkey

• Freelancer Opportunities - Fiverr & Upwork

• Additional Digital Marketing Resources and Services - Symmetrical Media Marketing Resources & Services
  

For frequent social media marketing news and insights, connect with us:

LinkedIn: www.LinkedIn.com/company/symmetricalmm

Facebook: www.Facebook.com/symmetricalmm

Twitter: @Symmetricalmm

Instagram: @Symmetricalmm

Pinterest: www.Pinterest.com/symmetricalmm

All Links: allmylinks.com/symmetricalmm

We are passionate about helping small businesses to create effective digital marketing strategies that are designed to build brand credibility, promote awareness, nurture professional relationships and generate leads for your small business. Please contact us if you are interested in creating a custom digital marketing strategy for your business.

Written by: Andrew C. Belton, MBA - Social Media Marketing Strategist, Writer & Owner of Symmetrical Media Marketing